How it Works

The name Blue Apron is an homage to chefs around the world who wear blue aprons while learning to cook. Today, the blue apron is a symbol of lifelong learning within the culinary field, so our hope is that our name inspires others to discover new elements of preparing and cooking food! 

Blue Apron is a fresh ingredient and recipe delivery service that helps chefs of all levels cook incredible meals at home. We take care of the menu planning and shopping (providing you with fresh, locally sourced ingredients in pre-measured quantities), so all you have to do is cook and enjoy (please note: our blog is full of helpful tips that will help you cook with speed and ease).

You can manage each delivery to suit your needs by selecting recipes you’re interested in, skipping weeks you don’t need, or even ordering an extra box for when you need a little bit more.

We offer the following plans designed to suit your specific culinary needs. 

2-Serving Signature

• Our Signature is your choice of 2, 3, or 4 recipes in each weekly delivery that are perfectly portioned for two people.
• You’re able to select 2, 3, or 4 recipes out of the unique options created by our Culinary team each week (or you can let us make selections for you based on your dietary preferences).

4-Serving Signature

• This plan is perfect for feeding a family of 4.
• Our Culinary team creates 7 delicious recipe options for this plan each week, and you can choose to receive 2, 3 or 4 recipes per delivery.

Vegetarian Plan for 2

• We’re happy to offer meat-free dishes that celebrate the best of seasonal produce.
• We offer 3 vegetarian recipes every week that are portioned for 2 people to enjoy. If you select this plan, we’ll automatically default you to vegetarian recipes each week.

Meal Prep

• Our Meal Prep plan helps you prepare 8 servings of ready-to-go meals.
• Have all 8 servings prepared in under 2 hours and enjoy them throughout the week.

Regardless of your plan, Blue Apron is designed to teach you how to cook new recipes you may not have tried before, introduce you to seasonal, farm-fresh ingredients and reduce food waste. If you’d like to start cooking with us or learn more about our plans, click here to get started!

When you sign up to receive Blue Apron and enter your zip code, you’ll have the option to select your First Delivery Date from a list of available options in your area. You'll continue to receive deliveries on the day of the week you choose, unless you decide to change it later in your Account Settings.

To see current available delivery days in your area, head to the Plan Settings section of your Account Settings. Click ‘Edit’ to view the Delivery Day dropdown, select from the available delivery days, and click ‘Update My Plan Settings.’

There’s no minimum commitment required for our subscriptions. All orders can be skipped or cancelled by the cutoff date and time, reflected on your Upcoming page and your Account Settings. A friendly reminder that any orders identified as ‘Order Processed’ or ‘Shipped’ in your Upcoming page have already processed, and can't be changed or cancelled.

What is recipe customization?

Blue Apron Customized makes it easier to tailor meals to your tastes. With Blue Apron Customized, you can swap, add, or upgrade the ingredients in your box on both our Signature for 2 and Signature for 4 plans.

Swapping would allow you to exchange one ingredient for another, like changing out chicken for tofu or a starch for extra veggies. Adding would increase the portion of an ingredient. Upgrading would allow you to select a more premium ingredient, like exchanging bistro steaks for NY strips.

How many recipes can I customize? 

Each week, our 2-serving Signature menu will feature six customizable recipes and our 4-serving Signature menu will feature three.

How do I customize a recipe? 

For recipes with customizations available, select the ‘Choose Options’ button or click on the drop down menu for recipes that are already in your box. A popup will appear showing you your available options for the recipe and any associated costs. Please note that the first option presented will always be the default recipe. Once you make your selections, click ‘Add To My Box’ to save the changes. 

How much will recipe customizations cost?

These changes to your recipes may add an additional cost per serving to your recipe, currently ranging from $0.95 per serving to $5.95 per serving.

How will I know how to adapt my recipe to the customization? / Why does my recipe card say “Customized Steps”?

The ‘Customized Step’ section of your recipe card will include the instructions for the customized ingredient. If you didn’t select a customization, you can skip this step and cook your recipe like normal. 

Where can I find the correct NFP for my version of the recipe?

To find the correct NFP for your recipe, head to your Upcoming page or Delivery history to locate the recipe’s page. From there, click ‘More Info’ next to the calorie information to get the full Nutritional Facts Panel.

There are no membership fees associated with our meal or wine plans.

Yes, we’ll continue to deliver you weekly meals or monthly wine, unless you decide to skip any upcoming deliveries or cancel. There’s no minimum commitment, so you’re welcome to skip a meal or cancel your subscription at any time.

Please note that all account changes need to be made by the ‘Changeable Before’ date reflected on your Upcoming page and Account Settings. All orders shown as ‘Order Processed’ or ‘Shipped’ on your Upcoming page have already been processed and cannot be cancelled. A friendly reminder that you will be responsible for all charges (including applicable taxes and charges) relating to any order processed before this time.